1. Ponencia Magistral: Johan Oomen (NL)
“Towards more smart, connected and open audiovisual archives”
As a result of digitisation of analogue holdings and working processes, more and more material from audiovisual archies is being made available online. This marks a transformative shift, as archives and users are now sharing the same information space. Once digital and part of an open network, objects from audiovisual archives can be shared, recommended, remixed, embedded, cited, referenced to and so on. It is a far cry from several years ago, when users were obliged to visit brick and mortar institutions to access collections. This shift towards digital enables archives to fulfil their pubic missions better; crossing geographical boundaries, using new channels for content distribution, engage with user groups and use new technologies to make work processes more efficient and allow for new access points to collections. It also introduces fundamental challenges, forcing audiovisual archives to [1] rethink their role and function in the value chain of media production and modern society at large, [2] assess which activities and competences are vital to succeed in a digital context.
We envision the future audiovisual archives to be smart, connected and open; using smart technologies to optimise workflows for annotation and content distribution. Collaborating with third parties to co-design and co-develop new technologies in order to manifest themselves as frontrunners rather than followers. Being connected to other sources of information (other collections, contextual sources), to a variety of often niche user communities, researchers and the creative industries. To embrace the use of standards defined by external instances rather than by the cultural heritage communities themselves. Fully embrace ‘open’ as the default to have maximum impact in society: applying open licences for content delivery, using open source software and open standards wherever possible. Promote open access to publications and so on.
This keynote examines how the public mission of archives (i.e. supporting a myriad of users to utilize collections to learn, experience and create) can be achieved in a digital context. It addresses the challenges related to the role and function of institutions and provides practical insights in how archives can establish a culture of innovation to manage challenges they face today. It addresses some of the major questions audiovisual archives are faced with today:
[1] how do we reach out to new user groups? What is the level and nature of engagement we seek? How does this relate to our mission?;
[2] what service level do we provide to new user groups? (digital humanities scholars, tourism, app developers, and so on);
[3] how can we fulfil our missions in the context of current copyright legislation, especially for recent (in copyright) material;
[4] what are the competences we seek? How do we seek the partnership we need to thrive in a digital context? What are our unique ‘selling points’?
[5] if we truly ‘open up’ our collections, what will we lose and what will we gain? Also, making collections openly available is not free, in the sense that investments are required to ensure content can be made available, content needs to be uploaded, infrastructure needs to be maintained;
[6] what is our position in the ‘value chain’ in an post-analogue context? Which services do we provide next to services offered by market players?.
The keynote will conclude with sharing a number of actions audiovisual archives can take that will help to secure their successful and durable repositioning as pivotal and innovative hubs in the digital realm.
2. Maribel Escobar (MX)
"El archivo: espacio de acción"
¿De qué formas volver la mirada a las prácticas efímeras? ¿cómo recontextualizar esos acontecimientos artísticos a partir de sus documentos? ¿qué dispositivos de re-activación son posibles? Estas preguntas, sumadas a problemáticas y procesos vinculados al caso específico del Centro Documentación de Ex Teresa Arte Actual, serán los ejes nodales de esta charla. Este acervo documental, que da cuerpo a una memoria institucional, es en su conjunto un importante testimonio de las prácticas artísticas efímeras en México –performance, arte sonoro, instalación…- y de su devenir a lo largo de poco más de veinte años.
3.Tania Aedo (MX)
"Interzonas en el archivo"
La presentación buscará navegar a través de algunas situaciones de performatividad en archivos particulares. La restauración de la novela “Naked Lunch”, de William S. Burroughs en 2001; la producción de un archivo de trayecto proyectada en el futuro, el de la Sonda de Exploración Ferroviaria Tripulada I o SEFT I (Iván Puig y Andrés Padilla Domene, 2010) y el proceso de construcción de “(Ready) Media: Hacia una arqueología de los medios y la invención en México”, entre otras situaciones, nos conducirán a través de preguntas y claves para pensar la performatividad en el archivo contemporáneo.
